Articles in business, finance, management, accounting, advertising, banking, insurance, marketing, public administration, real estate, and telecommunications. Includes:

• industry and market research reports (including Business Monitor International and First Research)
• reports on the overall  business and economic climate in Countries (including Oxford Economics, Economist Intelligence Unit)
• business dissertations
• working papers

1971-current.

UNC-CH users only

https://guides.lib.unc.edu/go.php?c=23609445

Global market research reports. Reports cover market intelligence, five-year forecasting, statistical and analytical data, key players, market share, industry structure and dynamics, and technology trends and shifts. These reports can be well over 100 pages long. Industries covered include:

• Advanced Materials
• Advanced Transportation Technologies
• Biotechnology
• Chemicals
• Energy And Resources
• Engineering
• Environment
• Food And Beverage
• Fuel Cell And Battery Technologies
• Healthcare
• Information Technology
• Instrumentation And Sensors
• Manufacturing
• Membrane And Separation Technology
• Nanotechnology
• Pharmaceuticals
• Photonics
• Plastics
• Safety And Security
• Semiconductor Manufacturing

UNC-CH users only

https://guides.lib.unc.edu/go.php?c=23609133

Provides detailed industry analysis and market research reports on more than 5,000 lines of business, as defined by NAICS codes, in national and local markets. Types of reports include:
-Industry Financial Profiles: average 15 pages and include financial statement data and more than 30 industry financial ratios both aggregate industry wide and segmented by sales volume .
-Market Research Reports average 10 pages and includes business and market trends, failure rates, sales per employee, and more for both U.S. national level and local level for 250 metro areas.

UNC-CH users only

https://guides.lib.unc.edu/go.php?c=23609018

Business Source Premier provides Indexing, abstracting and the full-text of articles from more than 1,700 popular press and trade publications, and from more than 1,800 peer-reviewed business journals. Topics covered include leadership, management, economics, banking, finance, accounting and much more. Coverage varies depending on journal, in many cases back to the first issue published of a journal. This resource is the only place to find the full-text and/or “page image” of articles from the Harvard Business Review.

In Addition there is full text of non-journal content that includes 2,200+ market research reports, 18,000+ industry reports, 1,600+ country reports, 17,000+ company profiles, 3,000+ SWOT analyses, 6,000+ executive interviews, 900+ books, and 1,300+ working papers.

UNC-CH users only

https://guides.lib.unc.edu/go.php?c=23609080

• Financial data on 70,000+ public and private companies worldwide, with historical coverage for developed markets dating back to the 1980s and for emerging markets starting in the 1990s
• Close to 2,000 historical financial metrics data items for 70+ countries
• Historical financial data on 5,000 global indices, as well as fixed income, commodities, alternative investments markets and more

Access is limited to computers in the Kenan-Flagler Business School’s Capital Markets Lab, Room 2550 in the McColl Building.

UNC Kenan-Flagler Capital Markets Lab

Company, consumer, product, market and country-specific analysis for consumer packaged goods. Millions of skus for new foods, beverages, health & beauty aids, household, pet and tobacco products from around the world. More than 20 searchable data fields per report help you track launches by brand and product name, manufacturer, product category, health claim, flavor, ingredient and more.  View full color product photos, run statistical reports, scan breakthrough innovations and hyperlink to manufacturer websites.

Special Note: Users may create a “personal workspace” that allows for saving searches.

UNC-CH users only

https://guides.lib.unc.edu/go.php?c=23609106

UNC-CH users only

https://guides.lib.unc.edu/go.php?c=23608816

Contains market research data and reports on consumer markets and products, demographics, consumer buying behavior and motivations, trends in global consumer markets. Many reports include Databooks with downloadable consumer survey data. U.S.-focused with some global coverage.

Notes

• Report sections may be saved or printed out section-by-section, or multiple sections (even from different reports) may be saved into the ‘report basket’ and saved from there as a single merged file
• You may create an account profile to save searches and set up email alerts when new reports are published.  Click on “create profile” then “sign in” to access the reports. You are only required to enter your name and email,(not class etc). Please be sure to “sign out” of your profile when finished.

UNC-CH users only

https://guides.lib.unc.edu/go.php?c=23608534

A great source for analysis and statistics on industries, markets, and countries from Euromonitor contains historical data starting in 1995 and 5 years of forecasts of market size (units and value) data for 330 consumer products in many countries.

Euromonitor Passport also contains

Historical and forecast economic, demographic and marketing statistics from 1977 to 2020.

Historic and forecasts of consumer lifestyle statistics including disposable income, consumer expenditure trends, eating and drinking habits, home ownership statistics and health data for 71 countries.

Key political and economic indicators for 205 countries.

More than 4,500 industry and market reports on global and country levels.

Special Note: Because of our license agreement, you will be asked for your UNC Onyen and password every time you use GMID, both on and off campus.

UNC-CH users only

https://guides.lib.unc.edu/go.php?c=23608535

​Conduct company, industry, economic and geopolitical market research with information from these sources:

• Hoover’s Company Profiles: profiles of more than 40,000 global companies. Information typically includes location, officers, competitors and for publicly traded companies financial information.
• OxResearch: research on economic and political conditions and developments from researchers at Oxford and other leading universities and Think Tanks.

UNC-CH users only

https://guides.lib.unc.edu/go.php?c=23808292

SBRnet (Sports Business Research Network) provides market research and industry news for the sporting goods and sports marketing industries, covering 40 different sports. It includes full-text articles, links to over 10,000 sports organizations, sport participation summaries for the American population, and a Brand Share Index, which details brand preferences and demographics of followers of different sports and individual teams. (Source: Davis Library website)

Formerly known as SMA (Sports Market Analytics)

UNC-CH users only

https://guides.lib.unc.edu/go.php?c=23608539

Data on a variety of industries with citations to original data for even more data. Offers Industry Overview which includes advertising & marketing, consumer goods, e-commerce, economics, energy & environment, finance & insurance, health & pharma, real estate, retail & trade, sports, technology, and transportation.

Charts and reports available as images, pdf, and download as Excel .

UNC-CH users only

https://guides.lib.unc.edu/go.php?c=23609075