More than just a new name, new data is included such as company, consumer, product, market and country specific “Insight” and analysis for consumer packaged goods. The former Product Launch Analytics database contains Information on new consumer packaged goods with more than one million new skus for new foods, beverages, health & beauty aids, household, pet and tobacco products from around the world. More than 20 searchable data fields per report help you track launches by brand and product name, manufacturer, product category, health claim, flavor, ingredient and more. Mixing and matching these characteristics creates thousands of search possibilities. View full color product photos, run statistical reports, scan breakthrough innovations and hyperlink to manufacturer websites.
Special Note: Users may register using a UNC email address to create a “personal workspace” that allows for saving searches.
UNC-CH users only
https://guides.lib.unc.edu/go.php?c=23609106