Provides detailed industry analysis and market research reports on more than 5,000 lines of business, as defined by NAICS codes, in national and local markets. Types of reports include:
-Industry Financial Profiles: average 15 pages and include financial statement data and more than 30 industry financial ratios both aggregate industry wide and segmented by sales volume .
-Market Research Reports average 10 pages and includes business and market trends, failure rates, sales per employee, and more for both U.S. national level and local level for 250 metro areas.
UNC-CH users only
https://guides.lib.unc.edu/go.php?c=23609018