Contains market research data and reports on consumer markets and products, demographics, consumer buying behavior and motivations, trends in global consumer markets. Many reports include Databooks with downloadable consumer survey data. U.S.-focused with some global coverage.
Notes
- Report sections may be saved or printed out section-by-section, or multiple sections (even from different reports) may be saved into the ‘report basket’ and saved from there as a single merged file
- You may create an account profile to save searches and set up email alerts when new reports are published. Click on “create profile” then “sign in” to access the reports. You are only required to enter your name and email,(not class etc). Please be sure to “sign out” of your profile when finished.
UNC-CH users only
https://guides.lib.unc.edu/go.php?c=23608534