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SBRnet (Sports Business Research Network)

SBRnet (Sports Business Research Network) provides market research and industry news for the sporting goods and sports marketing industries, covering 40 different sports. It includes full-text articles, links to over 10,000 sports organizations, sport participation summaries for the American population, and a Brand Share Index, which details brand preferences and demographics of followers of different sports and individual teams. (Source: Davis Library website)

Formerly known as SMA (Sports Market Analytics)

UNC-CH users only