SBRnet (Sports Business Research Network) provides market research and industry news for the sporting goods and sports marketing industries, covering 40 different sports. It includes full-text articles, links to over 10,000 sports organizations, sport participation summaries for the American population, and a Brand Share Index, which details brand preferences and demographics of followers of different sports and individual teams. (Source: Davis Library website)
Formerly known as SMA (Sports Market Analytics)
UNC-CH users only
https://guides.lib.unc.edu/go.php?c=23608539