The Consumer Panel data, Retail Scanner data, and Ad Intel data sets are only available to tenured or tenure track faculty and PhD Students under their supervision at UNC-Chapel Hill. Please email Researchtools@kenan-flagler.unc.edu for more information and requests for an account.
The Consumer Panel Data
The Consumer Panel Data tracks purchases of a panel of 40,000 to 60,000 households who stay on as long as they meet NielsenIQ’s requirements. The data is collected by in-home scanners describes when, where, and at what price, the panelists made purchases in all 10 Nielsen Food and Non-Food Departments which together account for about 1.4 million UPC codes. Panelists are geographically dispersed and demographically balanced. Each panelist is assigned a projection factor, which enables purchases to be projectable to the entire United States. The data is available starting 2004, with updates being made on an annual basis. Updates are expected to be available in the first quarter of each calendar year
Retail Scanner Data
The Retail Scanner Data consists of weekly pricing, volume, and store merchandising conditions generated by retail store point-of-sale systems from approximately 35,000 participating grocery, drug, mass merchandiser, and other stores from approximately 90 retail chains covering all US markets. Products from all NielsenIQ-tracked categories are included in the data, such as food, non-food grocery items, health and beauty aids, and select general merchandise. The data is available starting 2006, with updates being made on an annual basis. Updates are expected to be available in the first quarter of each calendar year
Ad Intel
Nielsen’s Ad Intel Data cover advertising occurrences for a variety of media types (including National TV, Local TV, Radio, Magazine, Newspaper, FSI (free standing insert), Outdoor, Cinema and Internet/Digital) across the United States. The data can be broken down by Market Code (i.e., ~200 Designated Market Areas (DMAs), which can be matched to DMAs in the Consumer Panel and Retail Scanner datasets).The data is available starting 2010 (internet/digital data is limited until 2017), with updates being made on an annual basis. Updates are expected to be available in the first quarter of each calendar year
UNC-CH users with additional password